Mark Turnbull on being ambushed in Baghdad, Cambridge Analytica and facing terminal cancer
April 29, 2025. Series 7. Episode 127
Mark Turnbull has spent thirty-five years as a geopolitical communications strategist, working behind the scenes to shape some of the most consequential political moments of modern times. It’s a career that’s taken him from the American invasion of Iraq to the final days of apartheid South Africa — from the inner sanctum of a leading KGB defector to the cockpit of Cambridge Analytica.
In this episode, Mark talks about the physical dangers and reputational risks of his trade — and the pressure it put on his family. From being ambushed by insurgents in Baghdad and battling Somali warlords, to taking on Putin’s propaganda machine and the sting operation that would bring down Trump campaign agency Cambridge Analytica. Along the way, it cast him as a poster boy for data theft and dirty tricks.
He reveals the chilling moment when Alexander Litvinenko warned him about the KGB’s preferred method of assassination and lifts the lid on the Cambridge Analytica sting operation that made global headlines—explaining how it unfolded, what the media got wrong, and the cost to his professional and personal life.
Finally, he reflects generously on his terminal cancer diagnosis and how as a self-proclaimed “incurable optimist” he remains fiercely upbeat about his life and how he continues to lead it, with purpose, resilience and courage.
Host: Andy Coulson
CWC team: Jane Sankey, Hana Walker-Brown, Bill Griffin
With special thanks to Ioana Barbu and the brilliant people at Global
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